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DKC—A Business Leader’s Guide to Talking Tariffs
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of American consumers describe themselves as “pro-tariff”
REPORT BY DKC
A Business Leader’s Guide to Talking Tariffs
Turn tariff confusion into clarity. Understand consumer perceptions to create actions and messaging that inform, reassure, and build brand trust.
70% of American consumers express a high level of concern about inflation.
With price hikes looming due to upcoming tariffs, is your leadership prepared to address consumer backlash?
In today’s post-pandemic world, economic instability has become the new normal, forcing consumers to navigate steep price increases at every turn. With tariffs looming, causing costs to rise even further, how you communicate and act has never been more critical.
Navigating this moment correctly will not only benefit your business’s bottom line—it will define the trust and loyalty you’ve built with the communities you serve.
If you’re ready to strengthen your brand and stay ahead with clear, effective tariff messaging download A Business Leader’s Guide to Talking Tariffs today.
Among Key Findings
0%
0%
of American consumers support tariffs on at least one country or region
0%
of American consumers cannot correctly identify a tariff definition when presented with 4 multiple choice options
Both Republican and Democratic consumers will place the blame for price increases on businesses