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DKC Gen Alpha Report 2025
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Gen Alpha’s spending power has hit $101 billion! That’s an average per-child spend of $67 per week, or $3,484 a year
REPORT BY DKC
A Guide to Gen Alpha Insights on the Gateway Generation
Second Edition
Gen Alpha is evolving fast.
Are you keeping up?
Gen Alpha Eclipses $100 Billion in Spending Power
Geopolitical tensions. Inflation. Uncertainty. In a world full of question marks, one thing is certain: brands that want to stay relevant and profitable can’t afford to overlook Generation Alpha.
These tech-savvy, culture-shaping 8-to-14-year-olds are influencing nearly half of their household’s spending. That means reaching them isn’t just smart. It’s essential.
If you’re looking to build loyalty with this $100 billion-plus market, now’s the time. Dive into game-changing insights in our latest Gen Alpha report.
Among Key Findings
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The typical Gen Alpha parent estimates that close to half (42%) of all household spending is impacted by their child’s opinions (rising to 49% in high-income homes).
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of Gen Alpha kids are earning money.
0%
of parents have begun (or are planning) to learn the unique language, slang, and terminology of their Gen Alpha children.